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The idea is simple, create a hardware device that can run a regular install
of Windows XP Tablet PC edition, and market it to the masses. The Ultra Mobile
PC tries to hit that target.
Initially there were a couple drawbacks to the devices:
Low Battery Life - When the UMPC was first launched there were some
complaints by the early adopters. Most notably was the amount of time available
on the battery during a charge. The Q1 ran for close to three hours, and another
offering by TabletKiosk; the UMPC named eo, had some problems with the device
that would quickly drain the battery. Fortunately, both companies have addressed
these issues by providing longer life batteries that provide around 5 hours or
more on a charge. By using power management techniques within Windows XP you can
probably get a day's use from the device without having to run for the outlet.
With new technologies on the horizon like flash based memory and better power
conservation on the CPUs, we should see battery life to continue to lengthen in
2007.
High Cost - Cost of the UMPC was pretty high at the initial launch, many
models were released with a retail price of around $1,200 or more. Some models
range higher depending on the features of the device. 2007 should bring lower
prices as memory costs continue to dip as well as efficiencies in manufacturing
costs. Once costs come down the market should see a heavy turn in purchasing of
the UMPC, for example; online retailer woot.com recently posted the Samsung Q1
at a price of $750 twice within the same month, on both of these sales the Q1
was quickly purchased and they sold out in very little time. This low price
provided by woot.com clearly demonstrates that the UMPC still needs to come down
to meet its price point, at that time the UMPC should see a major boost in sales
by consumers.
Confusion in the Marketplace - After the UMPC was launched there was
confusion over what the device actually was. Was it a Tablet PC, or was it
a laptop? Many of the initial reviews were poor due to issues like the device
lacking a keyboard or DVD drive. For most of the early adopters who purchased
the device however, they really didn't see a problem with these issues. The UMPC
is meant to be a mobile device, something carried in a backpack or cargo pocket,
not something to do heavy computing in a work environment. Even so, Samsung
responded by including a USB keyboard into the package with every purchase.
Several manufacturers provide versions of the UMPC. Most notably is the
Samsung Q1 which had a better marketing strategy than other competitors in the
segment in 2006. Samsung worked with partners like Best Buy as well as using
their PR and communications departments to bring the Q1 into the consumers mind.
Another boost for marketing and building awareness of the UMPC was the
support Microsoft placed behind it. Microsoft opened up an online community
(http://www.origamiproject.com) to foster and support the growth of the early
adopters as well as build a support resource for owners of the UMPC.
Where do we see the UMPC going for 2007. We can only expect it to gain in
popularity as a platform. Microsoft employee and member of the UMPC team Dustin
Hubbard recently posted on the OrigamiProject.com community site that:
"But alas, all will be explained on January 8th. All I can say is to expect an
all new experience. It's the best product work my team has ever done!"
Which is the date of the Consumer Electronics Show in Las Vegas, Nevada. 2007
should bring new features as well as improvements over the existing models as
far as battery life and cost. We're looking forward to the future of the UMPC
and what 2007 brings.
About the Author
Patrick Santry of Santry Technology
Solutions, and owner of the popular gadget site:
RedmondGadgets.com has
kept an eye on the technologies coming out of Redmond for the past 12 years.
Patrick is a frequent presenter and author on Microsoft technologies. |