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They establish mutually agreeable and beneficial goals with each other.
They build both their own and others capacity, capabilities and skills
by having great partnership arrangements. Partnership arrangements and
how to manage them figure highly in their business policy development
processes. It is a special kind of intelligence and mindset in its own
right.
Successful business owners create powerful partnerships and alliances
that reap huge financial rewards and enhance their business reputations.
How do they do it?
The five key factors to be crystal clear about in developing sound and successful business partnerships are:
Understand the Purpose of the Partnership
Successful partnerships exist in business because they focus on
mutually agreeable business objectives and goals. To ensure this
result, partners must be compatible.
This compatibility is primarily determined by having a shared value
base. The shared value based must be explored thoroughly, honestly and
openly if the partnership is going to succeed. It must be documented
and clearly understood by all the parties involved.
If the businesses share a common vision and values base, their
partnerships will be successful. If they do not, they will not. It is
as simple as that.
Spell Out the Commitments of the Partnership
Partnership agreements form the foundation of successful alliances and
affiliations. Therefore, partnership agreements must be constructed
using a shared process and must be entered into in a spirit of
generosity and customer-oriented service, if they are going to be
effective.
Once a partnership understanding is reached at a compatibility level, a
plan must then be documented that clearly identifies roles, objectives,
accountabilities and responsibilities, as well as clear time frames for
completion of tasks and initiatives.
Managing the partnership itself has to be the first objective. A
communication and issue resolution mechanism must be in place, and an
effective decision making suite of tools is essential. Great
partnerships are built on trust. Having trusting relationships is the
hallmark of good partnership governance and management.
Have Realistic Expectations of the Partnership
Successful partners, in life as well as in business, talk to each
other. Not just when things are going well, but also when there are
problems.
They talk honestly and openly with each other, and they take on the
responsibility of managing the relationship as a priority. They spell
out their expectations so that problems can be fixed when they occur.
They share knowledge and skills generously in ways that are of mutual
benefit.
Pursuing excellence and quality in partnering relationships is a major source of mutual satisfaction.
Manage the Risks and Opportunities that the Partnership Presents
Business development and risk management are essential ingredients of
successful business partnerships. There must be a dispute resolution
process in place. Business partners must master problem
solving/conflict resolution skills in effectively managing the risks
that accompany working with others.
By identifying risks and their potential causes, successful business
partners prevent them from occurring in the first place, and they have
a process for addressing them, if they do eventuate.
Successful business partners are always on the look out for enhancing
and exploiting the opportunities that emerge as the partnership
arrangement proceeds. This can lead to exciting new product and service
opportunities that are extremely beneficial to everyone concerned.
Determine the Shelf Life of the Partnership
One of the essential qualities of good leadership and successful
business partners is that they review and evaluate their progress
against objectives and projects. Effective business partners set dates
for achieving results.
They know when it is time for them to withdraw from a partnership
arrangement and go their separate ways. Having a clear shelf life for
partnerships and their review is critical. There is nothing worse than
being in a partnership arrangement that has outlived its usefulness.
About the Author
Peter McLean is a highly experienced Coach, Senior Manager,
Consultant, Business Owner and Company Director. He successfully
coaches top Executives in some of Australia's leading multi-national
companies. Peter works extensively in the Public, Private, and
Not-for-Profit sectors, delivering outstanding results for his clients.
To learn more, please visit the businesscoach.com/">Essential Business Coach web site! |