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What is surprising, though, is how much work it takes to put
together an authorized lyrics database, such as the one that digital
media company Gracenote announced Tuesday to accompany Yahoo's music
service.
"There are three enormous challenges in building a lyrics library,"
said Craig Palmer, Gracenote's President and CEO, "and Gracenote has
been working for the last two to three years to solve them."
Three Lyrics Challenges
The challenges listed by Palmer include obtaining the rights to
reproduce a digital version of song lyrics, putting together a large
enough library of lyrics to be commercially meaningful, and figuring
out how to compensate the myriad rights holders.
As they started to look at the rights issue alone, Palmer said, "we
learned that most music companies have the right to produce lyrics on
the CD liners as part of the 'album art.' But when you start talking
about using a digital version of the lyrics, then those rights are
retained by the publisher and the individual artists."
Palmer said that Gracenote ultimately succeeded in negotiating
digital lyrics rights from 99 companies, representing approximately
10,000 different publishing entities and most of the North American
catalogue of popular tracks.
The next step, Palmer explained, was to build the actual database of
lyrics. To standardize the storage and display of information,
Gracenote created a 40-page book with rules for handling lyrics,
including such tricky issues as explicit lyrics or background lyrics.
After mining Yahoo's search engine and music data, Gracenote
identified the 400,000 most popular music tracks and assembled their
lyrics to launch the service. Additional lyrics will be added to Yahoo
Music each month.
Generating Income
"The final challenge," Palmer said, "and perhaps the most important,
is figuring out how to divide revenues flowing from the lyrics. A given
song might have several authors, each entitled to a fraction of
whatever tiny amount is generated by the lyrics to that song." To
handle payments, Gracenote has partnered with the Canadian Musical
Reproduction Rights Agency, so that when Yahoo Music pays Gracenote,
the company sends a portion of that money to CMRRA for distribution to
the copyright holders.
Palmer said that one of bigger challenges in the lyrics project was
dealing with the century-old music industry. "We actually spent a lot
of time plowing new ground with the music companies on ways to use
lyrics in a digital world," Palmer laughed. "Until now, their use of
lyrics mostly consisted of album art, lyric books, and karaoke."
In the new digital world, lyrics will generate income in several
different ways, including revenues from ads displayed around lyrics,
downloaded lyrics, purchases through subscription services, and lyrics
used in consumer devices. Palmer said that Gracenote already has been
successful in building CD-recognition information into car
entertainment systems, and lyrics would be a natural addition.

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