|
U.S. Reps. Don Manzullo, R-Ill., and Jay Inslee, D-Wash.,
sponsored the bill to overturn a Copyright Royalty Board (CRB) decision that
would require Internet broadcasters to pay three times as much as their
over-the-airwaves counterparts for the right to play music.
The Internet Radio Equality Act (HR II), as the new bill is called,
was introduced this past Thursday, and could conceivably impact nearly 70
million Americans who, according to Nielson Media Research, listen to online
music stations each month. The bill would mandate royalty parity for Internet,
satellite, and cable radio, as well as jukeboxes and traditional radio.
The CRB increased royalty
rates (PDF) for Webcast
music, setting a retroactive rate of $0.0008 per song for 2006. The rate in
2005 was $0.0007 per song. Under the ruling, announced March 2, the amount is
set to rise to $0.0019 per song by 2010. That -- plus a $500-per-station fee
and the elimination of fee schedules that based fees on a percentage of revenue
-- could amount to a 300% increase for large operations and up to 1,200% for
smaller operations, according to digital media representatives.
The fairness of the new CRB rules has come under fire by many groups, but
the charge against what many see as onerous Internet radio royalty fees is
being led by Jack Ward of SaveNetRadio. His group is a coalition made up of
artists, labels, listeners, and webcasters. According to their website,
SaveNetRadio maintains that the vast majority of webcasters [are] barely making
ends meet as Internet radio advertising revenue is just beginning to
develop.
Mr. Ward and his coalition believe that Internet radio services will go
bankrupt and cease webcasting if the new CRB royalty rate is not reversed by
the Congress. “The webcasters’ likely demise will be swift and would ultimately
mean a great loss of creative and diverse radio”, states Mr. Ward. “Surviving
webcasters would need sweetheart licenses granted by major record labels. Something they will be only too happy to
offer, so long as the webcaster permits the major label to control the
programming and playlist”.
The CRB's rules are scheduled to take effect May 15, and Internet
broadcasters will be hit not only with an increase in current rates but a bill
for the retroactive fees.
When queried by activist groups, the RIAA referred questions about the bill
to SoundExchange, which represents record labels and artists. That organization
said the proposed legislation would "gut the fair market rates.
John Simson, executive director of SoundExchange, said: "The idea that
this bill would help small Webcasters or artists is ludicrous since less than
2% of all royalty payments in 2006 came from small Webcasters. The true
beneficiaries are the mega-multiplex services like AOL, Yahoo, Microsoft, and
Clear Channel, which will benefit from rates substantially lower than those set
by the Librarian of Congress in 2002."
Reps. Manzullo and Inslee echoed the concerns of Internet music providers and
supporters who have said the increases will bankrupt some companies and force
others to stop streaming on-air programs over the Internet.
"This titanic rate increase is simply untenable for many Internet radio
broadcasters," Inslee, a member of the House Energy and Commerce
Subcommittee on Telecommunications and the Internet, said in a prepared
statement. "You can't put an economic chokehold on this emerging force
of democracy. There has to be a business model that allows creative Webcasters
to thrive and the existing rule removes all the oxygen from this space."
Stay tuned…the new bill is on a fast track in Congress, but will that be
quick enough to beat the May 15th deadline?
Daniel Martinez is Chief Editor for Phonecasting Global News. |